I’ve been in a bit of a burger addiction phase lately. That means I’ve been spending every week hunting down new burger joints. As I have written previously, Bogotá has somehow made the American invention a national food, so it’s a great place for the burger lover or connoisseur; there’s something for every diet, religion, and price range. When one of my students learnt about my latest obsession, he told me about the SOHO magazine BBB – the Bogotá’s Best Burger rank.
SOHO is like the ‘Colombian GQ’, a very well-respected magazine because it’s funny, witty and informative, even though it verges onto soft porn with lots of naked women gracing its pages in a form of high art photography, making it look more legitimate than it is.
Apart from naked women the magazine also talks about men’s interests like the latest bars, the hottest places and the best pizzas in the city. So, the Kaplan burger of Burger Market was voted to be the best burger in Bogotá according to this mag. A few people had also told me before that Burger Market has the best burgers in Bogotá. After coming across this magazine article I’m now connecting the dots. SOHO mag is read by middle class men. All the people who told me that Burger Market has the best burger are middle class men.
So the other day I went over with lots of excitement and expectations plus telling my dinner companions that this place is famous for their burgers, and especially THE Kaplan burger! Burger Market has since ridden on its best burger status and has named its Kaplan Burger after the magazine as the ‘Soho burger’ on its menu.
That didn’t go down entirely well. Kaplan wasn’t particularly good. Kaplan comes with a fried onion ring and bacon. The smokey bacon overtakes the beef so you can’t really taste the beef. The bun wasn’t particularly outstanding either. One may wonder how it got on the top ten rank at the first place, let alone coming first of the top ten.. Perhaps $ was involved in the ranking..
Mental note: take people’s word with a pinch of salt.
tbc – the OneChinese burger rank